For many connoisseurs, the period from the mid-19th Century to the late 20th Century is the ‘Dark Age’ of coffee. During this era, coffee lost its Middle-Eastern mystical charm and became commercialised and, quite frankly, ordinary.

When coffee was first introduced into Britain during the 17th Century, it was a drink enjoyed by every social class. While the rich would enjoy coffee almost ceremonially in their social clubs, the poor saw coffee as an essential nutrient, a hot drink to replace a hot meal, or hunger suppressant. It was only a matter of time, with the advancement of technology, that large companies would form to take advantage of the coffee commodity.

Traditionally coffee was roasted in the home or in the coffeehouse. A practice imported from the Middle-East was to simply stir-fry green beans in an iron pan over a fire till brown. Some coffeehouses used a more sophisticated method of a cylindrical unit hung above a fire with a handle to rotate the beans inside. Both these methods were only capable of roasting small batches of coffee, a couple of kilos or several pounds at most, which ensured that the coffee was always fresh.

However, with the onset of the industrial revolution and mechanisation, coffee roasting technology soon improved. Commercial coffee roasters were being invented which were capable of roasting much larger batches of coffee. It was now possible for the few to meet the coffee needs of the masses.

It was in the United States where coffee initially started to be commercialised. In 1865, John Arbuckle marketed the first commercially available packages of ground, roasted coffee. His brand, ‘Ariosa’, was sold over a far larger area then any other coffee roaster. Instead of being confined to a small area close to his roasting factory, Arbuckle was able to establish his coffee as a regional brand. Others soon followed suit and, by World War I, there were a number of regional roasters including companies such as Folgers, Hill Brothers, and Maxwell House. These companies offered customers consistent quality and convenient packaging for use in the home, but at a price: freshness. It could be several weeks, or even months, before the end product would reach the customer.

One approach to prolonging the freshness of roasted coffee was to glaze it with a glutinous or gelatinous matter. After the coffee beans had been roasted, a glaze would be poured over them, which would form a hard, protective barrier around the bean. Once such glaze patented by John Arbuckle in 1868, consisted of using: a quart of water, one ounce of Irish moss, half an ounce of isinglass, half an ounce of gelatine, one ounce of white sugar, and twenty-four eggs, per hundred pounds of coffee. Arbuckle experimented with many different glazes over the years, eventually settling on a sugar based glaze. In fact, Arbuckle became such a prolific user of sugar that he entered into the sugar business rather then give a profit to others for the huge quantities he required.

So why were customers willing to buy this coffee? Once ground, coffee quickly loses its flavour and therefore should be consumed as soon as possible (at the very latest within 48 hours). But this was the age of the brand, where consistency ruled king over quality. Local roasters would often produce excellent coffee, but they could also produce foul coffee, occasionally containing a number of adulterations. Customers wanted to trust what they were buying. They wanted their coffee to taste exactly the same, time and time again.

The first coffee brand to come to Britain was Kenco. In 1923, a co-operative of Kenyan Coffee farmers set up a coffee shop in Sloan Square (London), called the Kenyan Coffee Company, to distribute high quality coffee beans around Britain. Their shop proved very popular and their brand of coffee (renamed Kenco in 1962) soon spread throughout the UK.

Worse was to come to the brew known as coffee. As regional roasters grew into national roasters and then into international roasters, their pursuit of profit intensified. Traditionally coffee came from the ‘arabica’ variety of coffee bush. But in the 1850s, the French and Portuguese began to cultivate a different variety of coffee bush, known as ‘robusta’, on the west coast of Africa between Gabon and Angola. Robusta beans were (and still are) cheaper then arabica beans as they are easier to grow and have an inferior flavour. Coffee roasters looking to minimise their production costs started blending robusta beans with arabica beans in increasing quantities. They also used shorter roast times, to reduce weight loss stopping the coffee from fully developing its complex flavour.

However the lowest point for coffee comes with the introduction of instant coffee – a drink bearing little resemblance in taste to actual coffee. Although the first commercially produced instant coffee, called ‘Red E Coffee’, invented by George Constant Washington, an English chemist living in Guatemala, was marketed in 1909, it is Nestlé who are generally attributed with the invention of instant coffee. In 1930, Nestlé were approached by the Instituto do Café (Brazilian Coffee Institute) to help find a solution to their coffee surpluses. They believed that a new coffee product that was soluble in hot water, yet retained its flavour, would help stimulate World coffee sales. After seven years of research and frequent tasting, scientist Max Mortgenthaler finally achieved the desired results and, on 1st April 1938, Nescafé was launched, first in Switzerland and then later in Britain.

Some claim that it was the introduction of commercial television in 1956 that acted as a catalyst to the success of instant coffee in Britain. The commercial breaks were too short a time in which to brew a cup of tea, but time enough for an instant coffee. There is probably some truth to this claim as, by the 1960s, the majority of the tea industry started producing tea bags, an invention by Thomas Sullivan over half a century earlier (1904). Tea bags were seen as more convenient, simpler and quicker to use then traditional loose leaf tea and so could compete against instant coffee.

The coffee industry soon realised the association between commercial breaks and coffee drinking and started investing heavily in television advertising. Probably the most famous series of coffee advertisements were made for Nescafé Gold Blend. First aired in 1987, these advertisements focused on the sexual chemistry between a couple, played by Anthony Head and Sharon Maughan, acted out in a mini soap opera. The advertisements gripped the whole nation, featuring as frequently as Eastenders or Coronation Street as topics of conversation. This original series of advertisements ran for ten years, increasing sales of Gold Blend by 40% in the first five years (there were two further, less successful, sets of advertisements with different actors). Such was the profile of these advertisements, that they even featured as a news article on the ‘News at Ten’.

With the coffee industry focused on price rather then quality, it was little wonder that coffee sales became stagnant. Coffee drinking was now more about a caffeine fix rather then about savouring the taste, to be drunk in a break from work, rather then to be enjoyed over conversation or while reading the newspaper. Unsurprisingly the younger generations born in the 70s and 80s turned their back on bitter coffee, preferring sugary soft drinks such as Coca Cola and Pepsi for their caffeine kicks.

Everyone knows fruits and vegetables are healthy for your body, but do you know why? Fruits and vegetables are considered a live whole food when they are uncooked, and live whole foods are an important part of our diets that we may be missing. This article has some information on live whole foods and why they are important.

Live whole foods are uncooked or unheated – raw and living plant-based foods. Which may include beans, fresh juices, nuts, seeds, sprouts, fruits, vegetables, grains and legumes, etc. These raw live whole foods contain a broad range of live enzymes and crucial life force nutrients – vitamins, amino acids, minerals, etc.

Many who have been on a raw live food diet have seen great health improvements from eating this way. They have said to have superior mental alertness, energy levels, superior digestion and skin appearance. Weight loss has also been said could result in eating live whole foods.

By this time you may be a little more curious as to what eating live whole foods can do for you, and how safe it would be to go on an all raw food diet.

As with any diet you should consult your doctor first. However in my opinion it just wouldn’t seem healthy to eat all raw foods all the time. It seems that by eating all live foods you’d be missing some vitamins and minerals you may only get from other foods like dairy. Although, a diet composed mostly of live whole foods is one of the healthiest approaches to eating because of how rich in nutrients the foods are!

By far one of the best ways to approach any diet is balancing. A healthy well balanced diet with raw foods as your main source of nourishment with plenty of variety seems like your best bet. Try to stay away from processed foods, and go for organic if at all possible.

For most of us, it isn’t feasible to be eating a diet composed of all organic live whole foods due to our busy schedules, budget, and fast paced lifestyle. However I do believe that if we include more living foods into our diets, we will feel healthier, more energized, and ready to take on the world! Cutting back on processed foods and replacing them with more fruits and vegetables will greatly increase our general health and nutrition.

To me there is nothing wrong with eating live whole foods, just as long as you are eating a well balanced diet. Organic is always the best way to eat anything because you aren’t putting a bunch of chemicals into your body that don’t nourish it, but if you eat as much organic as possible then that’s also good too.

Having food and water stored are key for survival when a disaster strikes. There are many types of foods that can be stored, but this article will focus primarily on foods for emergency situations. Creating a food storage can seem like an over whelming task, but when taken one step at a time this task can be accomplished with ease.

When disaster strikes and the power is off for a prolonged period of time the first food that should be eaten is in the refrigerator. I know this seems like an obvious answer but most people avoid opening the fridge because the items in the fridge will be exposed to air temperature. The reality is the food in the fridge will maintain its coolness because the food itself is cool, and the refrigerator will work like a cooler. The first time the refrigerator is opened a list should be made of the items in the fridge so the door isn’t open needlessly. Having a list will decrease the amount of time the door is open.

After the refrigerator food is eaten, next go to your freezer food. Freezer food is usually good for up to three days after the power is off. As long as there are ice crystals in the center of the food, it is still good to eat. After the perishable foods have been eaten during an emergency you will next want to consider consuming your food storage.

Let’s talk about how and what to store in your food storage. When creating a basic food storage all items can be broken down into the following seven categories:

  • Water
  • Canned or bottled goods
  • Paper products
  • Dried foods and grains
  • Snacks
  • Fats and oils
  • Sugars or sweeteners

Make sure you store appropriate amounts of items from each category. You can determine what the proper amount is by taking inventory of what you currently consume and use.

The first step when beginning to store food is to create a two week supply. When going to the grocery store start getting into the habit of shopping the ads and buying extras. You should store foods that are delicious and nutritious. Also, you should store foods that you are familiar with and that you currently eat. Consistently purchasing foods your family is familiar with will provide a sense of security when a disaster strikes.

Make sure while you are storing this food that you create an inventory system so you are naturally rotating your food. Placing new food items in the back of the storage area will force you to use the older items in front. Before storing these foods make certain you date and label each item. This will help in your rotating system. If items get disturbed or fall off the shelf you will know what order to put them back in and what foods you should eat first.

If possible, store all food in a dry, cool, and dark place. When storing crackers, cookies or boxed items store them in air tight containers to maintain freshness and keep moisture out. Try to store mainly non-perishable and staple items. These will sustain life and last longer in emergency situations.

After completing a 2 week food supply and creating an inventory system, move on to create a 3 month supply. This can be accomplished easier by first creating a master menu schedule. Without having a master menu schedule it would be very difficult to know what kind of supplies you really need. Over a period of time purchase the items for the menus on the master menu schedule and store and track them with the inventory system you created earlier.

After storing all of this food, secure a way to cook it in an emergency. Inexpensive charcoal grills, propane barbecues, and camp stoves are great sources of cooking in emergency. You can also use simple chafing dishes or fondue pots. Make sure you have stored matches. Without matches, cooking is next to impossible.

By following these simple suggestions you will feel prepared the next time an emergency situation arises. Have fun with your food storage, and try new things as you rotate your food.

Coffee may be the most popular beverage in the world. Recent statistics indicate that over 50% of the American population are coffee drinkers and this number would more than likely hold true in many other countries as well. This more than any thing else helps to explain why there is such a wide range of coffee makers available for purchase today.

With such a diverse range of coffee machines, there is more choice for the coffee drinking public than ever before. Main stream popular styles include the Automatic and Manual Drip, Pod, Automatic Espresso, French Press, Percolator, Stovetop Espresso and the Vacuum. Each one of these styles has some unique characteristic that are sure to appeal to a certain segment of the coffee drinking public.

Automatic and Manual Drip Coffee Machines

The most popular style of coffee maker continues to be the automatic drip coffee maker. The basic design is very simple and efficient. Add fresh water to the built-in reservoir, insert a filter in to the handy filter holder, measure your favorite coffee grounds and pour into the filter and then press the start button. Within minutes your senses are excited by the smell of freshly brewed hot coffee! Most models also have a built-in timer and a pot warmer included so that you can set your coffee to brew and be ready at any hour of the day or night, and kept constantly warm as well.

Manual drip coffee brewers do take a bit more work since you need to boil the water using another heat source, but after that it is basically the same coffee making process of putting coffee grounds in the filter and pouring the hot water through the filter so that the coffee liquid is collected in the pot or container below. One great advantage of the manual drip coffee machine is that is can go most any where with you as it is not dependent upon having electricity to operate so it is great for camping and other outdoor activities.

Pod Coffee Machines

These are becoming very trendy and popular in recent years. Working similar to the automatic drip machines, they feature the ability to use pre-packaged containers or pods of specialty coffees to brew great tasting coffee. With many reputable coffee chains such as Starbucks now selling their most popular coffee blends in the pod format, consumers can get the same tasting cup of specialty coffee at home that they had to go out and purchase before at a much higher price.

Automatic Espresso Coffee Brewer

Espresso coffee makers have become much more affordable in recent years and because of this, they are gaining in popularity amongst serious coffee drinkers wanting something more than just a normal cup of coffee. There are currently three types of espresso coffee brewers to choose from, namely semi automatic, fully automatic, and super automatic. As a rule, the more automatic the espresso maker is, the less you need to do to brew your coffee, but unfortunately the more expensive it is to purchase. For example, where a semi-automatic model will tamp the coffee grounds, brew the coffee, fill your cup and eject the old grounds, an entirely automatic model will also grind the coffee for you as well, and the super automatic espresso coffee maker will do all of the above plus having additional features such as built-in water filters and self-cleaning.

Stovetop Espresso Coffee Maker

The stovetop espresso coffee brewers are basically a manual method for preparing espresso coffee when you do not have access to an automatic version or an electrical source of energy. This makes it an ideal coffee maker for taking outdoors on camping or fishing trips if you feel the need to make an espresso cup of coffee. First water is placed inside the underside boiler and then a cone filter is situated inside the boiler and filled with coffee grounds. Next the top is lightly tightened and the brewer is place over the heat source. After a few minutes, once the top of the boiler is filled with the freshly brewed coffee it is removed from the heat supply and the coffee is ready to be served. Here again, the absence of any warming feature means the coffee has to be served immediately.

French Press Coffee Maker

Also known as “press pots” or “plunger pots”, the French Press coffee makers are not as common as they once were. Preparing coffee is more work than it would be using any of the coffee makers already discussed as it is a manual coffee machine. The pot is actually a glass or porcelain tube consisted of a stainless, mesh plunger that acts like a filter. To make the coffee you must first measure the coffee grounds into the pot, then pour in almost boiling water. After allowing the coffee mixture to steep for a few minutes, the plunger is then pushed downwards and the liquid beverage is forced into the waiting cup or container. As there is no built-in heating plate or element beneath the coffee container, you must serve the coffee beverage immediately or place it into an insulated container to keep it hot for later.

Percolator Coffee Maker

At one time percolator coffee makers were the standard type of coffee brewers in most households, a role now held by the automatic drip machines. Although not as popular today, they still have their place when a coffee maker is required that can brew large volumes of coffee rather than the 10-14 cup limit or less in most other popular coffee machines sold these days. Modern percolators are available as stove top models and electric and can be programmed like other automatic coffee machines. The coffee making process is based on running water continuously over the coffee grounds, held within a metal filter, as the water is boiled. One drawback of this method is that the coffee often gets stronger and more bitter tasting the longer it goes through the brewing cycle.

Vacuum Coffee Maker

Perhaps the strangest looking type of coffee machine is the vacuum coffee maker. Looking like something from a science fiction movie, the apparatus is made up of two overlapping containers connect by a siphon tube. The filter is located in the bottom section of the upper container. To brew coffee, the user first adds coffee grounds to the upper container, then pours water into the lower container. Next the brewer is placed on top of a stove where the water is then boiled and the resulting steam is passed along through the siphon tube into the upper container. After about 3 minutes the container is removed from the heat source and the steam condenses back into liquid water which is forced through the filter and back into the lower unit. Your fresh pot of coffee is now sitting in the lower unit. An interesting way to brew a cup or pot of coffee!

Needless to say, coffee lovers can select from a wide variety of coffee makers. From cheap stove top coffee pots to high end super automatic coffee machines, there is a coffee machine for every inclination as well as for every budget. Fantastic news! Now here is the unpleasant news. With all the many coffee machines to choose from today, even knowing the style you favor is not enough. Within each of the coffee maker styles noted above there are numerous different brand names and models to choose from.

IF wish to present a dish of boiled vegetables for a party, you can use the following technique. This technique keep vegetables always look and feel fresh when eaten.

Refresher, this is the technique of inserting vegetables that have matured into ice water to stop the processes mature. Because the veg will continue to ‘cook’ although has been lifted from the stove.

You do not have to worry about food immature or too mature. Refresher techniques will lock flavor, texture, and color of vegetables, especially useful when there are events. You can cook it in advance and warm it up just before serving.

To make always looks fresh vegetables, here are the steps, as reviewed Realsimple:

1. Use an ice cube. Prepare a large bowl, then fill half is on the rocks and enough water, enough to cover the vegetables. Add approximately ½ tablespoon of salt for every quart of water.

2. Boil. Cook water with salt to a boil and cook the vegetables and then enter again until you reach the desired level of maturity.

3. Soak the ice water. Transfer the vegetables that have been cooked from the pan using a slotted spoon to a bowl of ice water earlier. Lift immediately after the vegetables to cool, after approximately 1 minute.

4. Keep vegetables. Save the vegetables that have been boiled down into an airtight container or sealed plastic and put in the fridge. Vegetables can last up to five days. You simply heat up by using a medium heat if you want to use.

Coffee cultivation is not an exact science, but it has a tremendous impact on coffee quality. Although there are many factors and conditions that are likely to lead to the production of high quality coffee, there are many things that affect the taste of coffee that would appear to be more or less random. As powerful as it can be when sipped hot in the morning, it is a very adaptive crop, and when it comes to producing the highest quality, most expensive coffee, here are a some factors that influence it more than others. (more…)

Food is a consumable item on a daily basis. While people need to eat, parties and cocktails are held everywhere. All occasions as birthdays, anniversaries, Thanksgiving, Christmas, product launches, company affairs and community festivals won’t be complete without having a table of sumptuous dishes.

Because parties take place not only in big crowds of 50 people anymore, food catering home-based business is picking up. Now, clubs and event organizers opt to get a caterer to provide their food and beverages during small meetings of 5 or 10 people. Instead of picking food on the dot, they prefer pre-ordering and having them delivered on a specific hour. This scenario has inspired good cooks and food preparation enthusiasts to offer services as snack time delivery. Cocktails, buffet and ala carte parties make the bigger bulk of markets in food catering.

If you think you are a good cook or skilled in the aspect of preparing food with great presentation, you might want to expand the scope of your interest. You must take note if your hobby is converted into anything that gives you more income, it becomes more meaningful. You have a large market to cater which includes private homes, commercial shops, clubs and organizations, etc. Tying up with event organizers and party hosts is a working strategy that you have to increase sales.

Food business can be challenging in that people expect the dishes to be good. As the caterer, you must set a consistent quality of your food, promptness in delivering and reasonability of your costing. If you don’t have any background in food business, you can start by enrolling in culinary school to equip yourself. It is important that your business is a passion of yours in the first place.

The undertaking of any fitness training program requires that individuals not only have a realistic view of their own personal fitness goals, but that they also consider the variables they may be faced with in accomplishing their objective for better health and wellness.

Choosing the right fitness training program is not the only important step of getting in shape – you must also construct your plan realistically so that you can stay fully committed. Anyone can begin a fitness training program after getting clearance from his or her physician, and there are thousands of different programs on the market today; however, the real trick comes in knowing how to achieve the personal fitness goals you have set forth.

Determining Your Own Personal Fitness Goals

Most people have a skewed idea of what fitness is exactly. Ask anyone, and they’ll most likely envision a skinny model-like woman or a huge man that seems like he just stepped off the stage of a body-building competition. You, too, might think this, but personal physical fitness is something much more specialized and unique. This is where commitment comes into play. When most people think of the term “fitness,” it has a broad range of definitions that each of us can apply to our own abilities. Fitness generally has nothing to do with your general weight or body shape. If you eat right and work out regularly, sticking to your individual fitness training program, odds are that you’re on the right path.

The completion of personal fitness goals is controlled entirely by the mind. You have to want to get in shape. If your mind is not truly committed to the final outcome, your goals will never be met even under the best of circumstances or any obstacles that may impede the process. You, and only you, can control your commitment to fitness and ensure that you meet your personal fitness goals.

How to Stay Committed

The biggest challenge of a fitness training program or plan is teaching yourself to stay committed – the fact is that most plans fail because there is an overall lack of drive or inspiration to meet those individualized personal fitness goals. Luckily, you have a few options if you find it impossible to stick to your diet and workout plan. Most people talk about finding or using an exercise buddy, but never actually seek one out. Try finding someone at your gym or fitness center with a similar schedule or convince a friend or colleague to join you on your quest for fitness.

Another good way to keep focus is to promise yourself a reward if you meet your personal fitness goals. If you’ve always wanted a pretty piece of jewelry or a new television set, save up during your commitment challenge and splurge once you’ve met your planned goal. Promising yourself a reward will help you keep your eyes on something you want.

What If Your Fitness Goals Aren’t Met?

When personal fitness goals are not met, disillusion and despair begin to set in, and the whole venture seems worthless. You must ultimately revisit your commitment to the fitness training program and process and take a long, hard look at all of the factors that are hindering your program. You might find that your level of commitment was lacking; for instance, knowing when you should have rested more, eaten better and more frequently, or perhaps even turned down that additional serving of alcohol or dessert. Some people might dismiss willpower as just a personality trait, but everyone has the ability to resist.

Once you re-examine the flaws of your fitness training program, you’ll understand why you’re not achieving the personal fitness goals you created. However, you must remember to make goals that are attainable and realistic, and this is where many people slip up in planning an effective fitness training program. Research acceptable weight loss or gain, find cookbooks meant for your diet, and set your schedule for workout times that are manageable.

The Bottom Line

Making your fitness training program fully attainable is the biggest part of ensuring commitment. Without realistic personal fitness goals, it is highly doubtful that you will succeed. Examine your routine as it is now and slowly work the new regime into your lifestyle. Once you start your fitness plan and get used to the motions, it soon becomes second nature to live a healthy lifestyle.

The bottom line is determining if you are really committed to this fitness venture. If you see getting in shape as just another item in a long list that may or may not be completed, this is probably not the right time to start your fitness training program. Look inside yourself and see if you have what it takes to make this goal a reality.

If you want to have and keep a healthy well-toned body, a good gym or health club can offer you a variety of equipment and services to help you meet your goals. But remember that not all fitness clubs are equal.

You want a fitness club that’s in it for more than your cash. It should be fully committed to health and quality service so that you see positive results as quickly as possible. It should offer an informed professional staff that can guide you through your workouts and show you how to use new equipment. And it should offer a variety of programs that focus on different aspects of fitness and health. Having a professional nutritionist on staff is another important feature you should look for.

One health and fitness club you can count on is 24 Hour Fitness, with have five types of clubs to meet your unique needs. The Ultra Sport club offers all the amenities and is set up for every type of workout you can imagine, from basketball and volleyball to saunas and spas. You can even sharpen your rock climbing skills. There’s a kids’ club, so you won’t have to hire a baby-sitter and a complete juice bar for dietary health. After your workout, you can get a wonderful massage or visit a tanning booth. 24 Hour Fitness’ Super Sport Clubs include many of the same amenities, without the massage or rock climbing. Similar to the Super Sport, the Sport Club doesn’t offer tanning. The Active club type focuses on the basic – weight training, cardio workouts, sauna, steam room, and a kids’ club. Finally, the Fitlite club offers a complete cardio workout and some group classes.

Operating since 1983, 24 Hour Fitness is the biggest privately owned and operated fitness center chain in the world with over 385 clubs. For years, they’ve maintained a expert staff to help their clients get the most out of their exercise program, and they use qualified nutritionists to complement working out with great advice on the foods you should – and should not – eat.

Signing up to a new club only to find that they have incomplete facilities and gaps in their equipment offering is a real disappointment and a waste of time and money. You won’t be disappointed at 24 Hour Fitness. They maintain state-of-the-art fitness equipment for every workout need. You’ll never have to stop your workout because the equipment broke down, and you won’t have to wait until a machine becomes available to get the exercise you need.

They offer team sports facilities and group classes to help you learn new skills and enjoy your friends at the same time. 24 Hour Fitness classes cover a wide range of exercise interests, such as pilates, strength training, aerobic workouts, yoga, and water workouts. Their worldwide instructor team includes over 7000 professionals, and 24 Hour Fitness keeps them up on the latest techniques by offering in-house training for Group Trainers.

You can choose from a range of membership types to meet your schedule and your budget at 24 Hour Fitness. Four types of all-club memberships give you privileges at facilities everywhere, and three different one-club options allow for savings, great workouts, and short-term fitness programs.

Since they have facilities all over the world, travelers will want to take advantage of the Passport Program, where you can workout at other private fitness centers as part of your membership in 24 Hour Fitness. All you need is your 24 Hour Fitness Passport Program ID and a reasonable fee to get a great workout at any Passport Program member’s facility.

In 2000, 24 Hour Fitness made a bold move when they entered into partnerships with five world-famous athletes to advocate fitness and make fitness a way of life for all of us. Representing the qualities 24 Hour Fitness values (determination, hard work, persistence, and a positive attitude), these sports super stars are role models and living proof of the benefits of exercise and good health. Lance Armstrong, Shaquille O’Neal, Magic Johnson, Andre Agassi, and Jackie Chan signed on to represent 24 Hour Fitness and bring good health to the people.

In 2004, 24 Hour Fitness became the first official fitness center sponsor for U.S. Olympic Teams, offering grants to help Olympic hopefuls follow their dreams and upgrading Olympic Training Centers across the country. Their commitment to good health is clear.

Your workout at 24 Hour Fitness will be fun, easy, and personally rewarding. You’ll find a wide range of exercise options and equipment, complete modern facilities and amenities, and a professional staff to help you achieve your goals in record time.

Whatever your reasons you are to be commended, but how exactly does one go about getting into shape. Well here are a few suggestions to improve your fitness health and lifestyle. With each suggestion there are pros and cons, some will work for some people and some will not, try and decide what fits you and your circumstances best. (more…)